The internet is getting bigger by the day and, with so many websites and apps to choose from, it can get quite confusing. We often hear people talk about Google Places, Google Maps, Google+Local, and Google My Business. Companies of today to, however, understand the importance of getting their business on the map. Part of optimisation is making your site as visible as possible and easy to find.
Most of the confusion can be attributed to the various name changes over the years. Today Google has made things that much easier through a central dashboard where you can keep tabs on everything. Google My Business lets you create a listing that will display the name of your company, contact numbers, physical address, and a map marker to help potential clients find you that much faster.
By optimising your listing on Google Maps, users will find your business with ease when searching for the appropriate terms and phrases in your area. The best part of all is that Google Maps shows even more results than your average searches when you search for a particular product or service in a certain area.
What many small businesses don't understand is the fact that they most likely will not show up at the top of the search results as soon as you create your listing. That prime spot online is not out of reach but, it is important that businesses understand how much work is involved in getting to that point. Once you get that coveted spot, however, the work doesn't stop there. Maintaining your ranking takes constant work and effort.
If you're still wondering why you need Google Places or Google My Business, here are some of the top reasons:
If you have been advertising on such platforms as the Yellow Pages, you might want to step it up – FAST! These listings might have been popular years ago but they are simply not as effective in today's world.
There are many businesses out there that choose to focus on their Google My Business listing instead of an actual website. This can be beneficial and cost effective. However, for a well-rounded approach, it's better to go with both. This way, you can link your map listing to your website which will allow users to find out more about you and what you have to offer. In the end, they both serve a purpose individually and they can compliment one another to help build your business.
According to studies, a whopping 97% of people look for local businesses first. This means that, as a local business, you have everything to gain! It's up to you leverage these opportunities by creating a listing and focusing on optimisation.
What we do for you
At Pole Position, we do not only include Google Maps optimisation as part of our process. It is, in fact, one of our core steps in the continuous process. We understand the importance and significance of putting your business on the map (literally) and this is why we have a dedicated step just for this part of your complete online business strategy.
Our skilled team have a full and complete understanding of how the web works and how to make the most of every tool and opportunity to help your business thrive. How do we do this?
We help make your business that much more prominent by generating citations. These citations are like references for your business and they underline the legitimacy and accuracy of your business and company information. The more you have, the better your business will rank.
We take the time to make sure that all of the listings online match the details on your Google Maps listing. This is important because even the smallest discrepancy can cause you to receive less citations than you should. We check everything from your company name to the website, contact details, physical address, and more.
We verify your listing with Google and this allows the search engine to send a postcard to the address listed. This is their way of verifying your location. The card will have a code or PIN on it and this number is entered into your Google My Business dashboard to complete the final stage of verification.
After the verification has been completed, we create other profiles on local listings websites. We also create listings on other directories in order to build your online presence. This is important for creating brand awareness and part of maintaining a positive online reputation.
So, don't hesitate, call our expert team at Pole Position today to get your business on the right track for success and a strong online presence!